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Corporate support
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Sony tree felling team at the Guide Dogs Centre
Sony tree felling team at the Guide Dogs Centre

What is a corporate partnership?

A corporate partnership is "when a company with a product, image or service to market builds a partnership with a non-profit organisation or charity for mutual benefit." 1

 

How will a corporate partnership work with Guide Dogs?

Guide Dogs NSW/ACT has fostered many successful corporate partnerships over the past decade for our states as well as under the auspices of Guide Dogs Australia, a collaboration of the state Guide Dog Associations of Australia.

We work with companies to develop a partnership that suits their business objectives, areas of interest and work schedules.

With this tailored approach, we've developed many professional partnerships ranging from product promotions to volunteering, with companies such as Coles Supermarkets. Previous companies have promoted Guide Dog soft toys, planted trees at our Guide Dogs Centre, and held stalls with our merchandise and brochures on International Guide Dog Day.

 

How will it benefit your company?

As Guide Dogs NSW/ACT receives no government funding, your corporate partnership will provide vital support for our community services. In turn, you'll receive a substantial return on your investment.

Research shows that customers strongly support a company's commitment to the local community. In fact, 49% of customers are prepared to switch brands to one associated with a good cause, given equal products and value 2.

And at a time when market differentiation is continually diminishing, this partnership with Guide Dogs can position your company as a generous contributor to the community.

This 'win win' partnership can:

  • enhance your corporate reputation
  • enhance your brand image
  • build your customer loyalty
  • raise your brand awareness
  • increase your sales
  • increase staff loyalty and motivation
Through a corporate partnership with Guide Dogs NSW/ACT or Guide Dogs Australia, you can make a social contribution while improving your bottom line. It will make a positive difference to countless people, from your shareholders, to your staff members, to people with vision impairment in your community.

For further information on the benefits of forming a corporate partnership with us, call (02) 9412 9300.

1 Source: Cavill and Co/Worthington Di Marzio, 1999
2 Source: Cavill and Co/Worthington Di Marzio, 1997