The eye-catching new pack featuring the Guide Dogs Australia logo.

For many years Guide Dogs NSW/ACT and sister Associations have been grateful

for the relationship with Kimberly-Clarke Australia, makers of Kleenex® Cottonelle®

toilet tissue.

 

Its distinctive Labrador mascot makes for a natural association with Guide Dogs.

And for several years, Kleenex® Cottonelle® has helped assist in raising money

and awareness for training Guide Dogs that enrich and vitalise the lives of people

with vision impairment.

 

During 2006, Kleenex® Cottonelle® generated over $3 million worth of exposure for

Guide Dogs nation-wide. This was achieved through TV and outdoor advertising,

on-pack promotion, point-of-sale material, lesson plans for primary schools, a segment

on children’s TV, a new website, and community service announcements.

In 2007 they will continue to drive awareness for us by adding the Guide Dogs Australia logo to over 13 million packs!

 

You might have seen Kleenex® Cottonelle® toilet tissue on air in April and May with “His Eyes”, an emotive TV advertisement which will help even more
in building awareness. And don’t forget that all proceeds from the “Puppy Ring-tone” service are donated to Guide Dogs Australia. You can download this ringtone when you visit the the Kleenex® Puppy website .

 

Thank you, Kimberly-Clarke for your friendship and support.