Supporter survey yields surprising results
A recent survey of Guide Dogs NSW/ACT supporters has revealed some very surprising results!
The survey, conducted late last year, showed that many of our supporters (62%) know someone who has been affected by blindness or impaired vision, and almost one-quarter have been directly affected themselves.
According to the survey, many of our supporters do not know that it costs $30,000 to train a Guide Dog, or that we offer all of our services free of charge. Many are also unaware that there are 100,000 people in NSW and the ACT living with blindness or vision impairment.
The survey also revealed that of all the work we do, our supporters are most passionate about our Guide Dog services training. This category was followed closely by Pets As Therapy and the services that we provide for children.
Consultancy - 10%
Advocacy - 11%
Children Services - 17%
Technological progress - 11%
Pets As Therapy - 18%
Orientation and Mobility - 13%
Guide Dogs - 20%
One result that didn't surprise us is that most people who support our organisation are dog lovers. We enjoyed learning that the most popular dog names amongst our supporters are Lucy, Toby, Max and Molly!
We will be using these interesting insights to guide our future donor communications and to find more kind people to support us in coming years.
"We already knew you were passionate about Guide Dogs NSW/ACT's work," says Fundraising Manager, Alex Green. "Now we know even more about why you support us, and this will really help us to find more caring people to support our work."