Guide Dogs Australia named ‘Most Trusted Charity’ for sixth consecutive year | Guide Dogs NSW/ACT

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22 May, 2018

Guide Dogs Australia named ‘Most Trusted Charity’ for sixth consecutive year

Six labrador puppies in front of a sign that says 'Australia's Most Trusted Charity 2018'

Guide Dogs Australia has today been announced as Australia’s Most Trusted Charity Brand, maintaining their exclusive hold on the title for a sixth consecutive year. The organisation received this honour as part of the annual Reader’s Digest’s Trusted Brands survey, which added the charity category in 2013.

Guide Dogs Australia spokesperson Dale Cleaver said the achievement highlighted the importance of trust now more than ever between the public and brands, especially for those acting in the not-for-profit sector.

“At a time where many areas of society are being questioned for their transparency, it’s a reminder of the value of trust and reliability, especially in our industry. To be named Most Trusted Charity for the sixth year in a row is a testament to the integrity of the work our team has done for the community on a consistent basis,” said Mr Cleaver.

“While there are no magic bullets to establishing trust, there are three fundamentals we as an organisation believe are vital: authenticity, consistency and transparency. Trust is at the heart of everything we do, especially between a person with blindness or low vision and their Guide Dog.

“This trust extends to the community, who love to see our iconic Guide Dogs out and about with their Handler. We frequently hear from locals who have spotted a working dog – it’s a rare opportunity for people to see a cause they support in action,” he said.

There are over 450,000 people in Australia with low vision or blindness, and the number of individuals requiring Guide Dogs are set to double by the year 2020. To support the ever-increasing need for Guide Dogs, visit

The Reader’s Digest Trusted Brands survey was independently conducted by Roy Morgan Research and included a cross-section of 2,450 Australians. The survey has been conducted annually for 18 years, with the charity category being included from 2013.

Guide Dogs Australia is the trading name of Royal Guide Dogs Australia which is the national organisation comprised of the state and territory based Guide Dogs organisations across Australia. Together these organisations are leading providers of both guide dogs and orientation and mobility services assisting Australians with vision impairment. Their services include Guide Dogs, mobility training with long canes and electronic travel devices such as talking GPS technology, to enable people with impaired vision to get around their communities independently. Visit or call 1800 804 805.